CENTER OF STRATEGIC DEVELOPMENT OF AREAS
services aimed at organizing and implementing all the needed measures, project preparations and further publication of MARKETING STRATEGY AND BRAND-BOOK development results
WE APPEAL TO
MARKETING STRATEGY – is a complex of successful steps, programs and projects that allow to:
All the countries, cities and regions are constantly competing with each other, trying to improve the lives of their residents.
All areas are striving to achieve successful development based on the long-term perspective (Strategy) and an increase in profits, comfort and lives of communities in general. Thus, will help to decrease the level of poverty, ineffective use of resources and social tension.
Competitive advantage of a territory (community, city etc.) is a benefit that allows to draw additional skilled professionals and an increase in funding, which will create new opportunities for the community’s growth.
The competition usually takes place within the following areas:
MARKETING STRATEGY – is the identified chain of competitive advantages of a certain area, included into the system of product popularization, PR and marketing, aimed at the community itself and at potential investors, funders, partners.
Creation of an appealing image (brand) of the community is an ideal instrument in maintaining market positions and further expanding of the city or region (including profits and grants). A strong brand is hard to copy, which ensures your positions.
It is possible to ensure the investment flow while considering these 4 factors:
MARKETING STRATEGY is vital for communities that change priorities: FROM THE TOTAL REDUCTION OF COSTS TO THE SEARCH AND INCREASE OF PROFITS