Marketing Strategy

CENTER OF STRATEGIC DEVELOPMENT OF AREAS

offers

  • informational and analytical;
  • research;
  • consulting;

services aimed at organizing and implementing all the needed measures, project preparations and further publication of MARKETING STRATEGY AND BRAND-BOOK development results

 

WE APPEAL TO

  • VILLAGE CONCILS
  • UNIFIED TERRITORIAL COMMUNITIES
  • CITY COUNCILS
  • REGION ADMINISTRATIONS AND COUNCILS

 

PLEASE NOTE!!!

MARKETING STRATEGY – is a complex of successful steps, programs and projects that allow to:

  • create positive competitive image of YOUR COMMUNITY;
  • raise awareness of potential donors, funds, programs and investors of the benefits and possibilities of YOUR COMMUNITY;
  • draw new additional resources and include them in the process of modernization and development of YOUR COMMUNITY.

 

BACKGROUND

All the countries, cities and regions are constantly competing with each other, trying to improve the lives of their residents.

All areas are striving to achieve successful development based on the long-term perspective (Strategy) and an increase in profits, comfort and lives of communities in general. Thus, will help to decrease the level of poverty, ineffective use of resources and social tension.

Competitive advantage of a territory (community, city etc.) is a benefit that allows to draw additional skilled professionals and an increase in funding, which will create new opportunities for the community’s growth.

The competition usually takes place within the following areas:

  • life support (i.e. new modern, more profitable infrastructure);
  • creation of better business conditions (especially in funding);
  • development and maintenance of production;
  • improvement of provided utility services (improving the list and quality of offered services and their price);
  • implementation of information technologies and new solutions in the system of municipal management and administration;
  • increase in the volume of high qualified workforce;
  • increase in transparency and flexibility of local government and authorities, support and promotion of cooperation.

 

MARKETING STRATEGY – is the identified chain of competitive advantages of a certain area, included into the system of product popularization, PR and marketing, aimed at the community itself and at potential investors, funders, partners.

Creation of an appealing image (brand) of the community is an ideal instrument in maintaining market positions and further expanding of the city or region (including profits and grants). A strong brand is hard to copy, which ensures your positions.

 

It is possible to ensure the investment flow while considering these 4 factors:

  • Originality: the area needs to look well, this will increase its appeal and fully develop aesthetic qualities. This component allows to really “feel” the place.
  • Organized infrastructure: it is important to have and maintain technological infrastructure compatible with environment.
  • Services: offered services need to comply the needs of business and society.
  • Entertainment and recreation: it is necessary to have means to “lure” the tourists and retain local citizens.

 

PLEASE NOTE!

MARKETING STRATEGY is vital for communities that change priorities: FROM THE TOTAL REDUCTION OF COSTS TO THE SEARCH AND INCREASE OF PROFITS